This was the first 'fashion film' I ever saw and I didn't even know things like this existed so it blew my mind a little. To see a short film where it was pretty much just visual feast trying to express an emotion or time or fantasy that the brand wants you to feel while wearing their products was a really cool mix of an extended ad and a short film. I think it appealed to me because whenever I try to make a film it lacks any sort of plot-line and just want to make a moving painting or pretty piece of video art that delves into creationism and blerh. and NOW THERE IS A WHOLE GENRE for just arty short films that revolve around fashion and now I have a dream career to aspire to.
There are bits I don't like about this video (i.e. the start with the girl in the car, why are they playing drums? they obviously are not musicians, and the music is annoying at times) but then there's other things like the awesome slo-mo and effects that make it so pretty.
Also there is this one which is probably a better example:
There are so many things right about this. Let me make a list.
- It's made my Nick Knight
- It's a tribute to Alexander McQueen (aka God)
- Muisc by Björk
- The mirror effect
- The distorted effect
- The clothes
- The lighting
- It makes me want to cry tears of joy and sadness at the same time
- It's like there are fabulous women-aliens of the deep emerging to take over the world and I want to be one of them.
- THE FLOWER DRESS. DID YOU SEE THE FLOWER DRESS.
Also there is a facebook page for the Fashion Film Network that posts links to fashion short films and advertising campaigns almost every day so get on that, it's thoroughly worthwhile having a look at them.
This has got me in such a video mood I might do another video post later.. we'll see.
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